Case Study : Salesforce

Development of a Sales Cloud Mobile Application.
1. Executive Summary

Salesforce continuously improves its CRM ecosystem to enable sales teams to access customer data while on the move.

As part of this effort, 360Asklogix contributed to the development and optimization of a Sales Cloud mobile application, enabling sales representatives to access CRM information and update their activities directly from their smartphones.

2. The Challenges

Sales teams increasingly work on the move and need immediate access to CRM data. Key challenges included:

  • Seamless access to Salesforce data on mobile.
  • Application performance and usability.
  • Supporting sales teams on the road.
3. The Solution

360Asklogix contributed to the design and optimization of the Sales Cloud mobile application, enabling:

  • Access to accounts, contacts, and opportunities.
  • Real-time updates to sales activities.
  • Tracking of the pipeline and customer interactions.
4. Impact

Following this initiative, the following outcomes were achieved:

Metric Result
Field Sales Productivity Improved productivity for field sales representatives.
CRM Data Freshness Faster updates to CRM data.
Sales Activity Visibility Better visibility into sales activity.
Overall Outcome An optimized Sales Cloud mobile experience for sales teams.