{"id":10228,"date":"2026-09-08T08:07:43","date_gmt":"2026-09-08T06:07:43","guid":{"rendered":"https:\/\/360asklogix.com\/client\/roche\/"},"modified":"2026-09-08T08:10:18","modified_gmt":"2026-09-08T06:10:18","slug":"roche","status":"publish","type":"page","link":"https:\/\/360asklogix.com\/fr\/clients\/roche\/","title":{"rendered":"Roche"},"content":{"rendered":"<div id=\"dslc-theme-content\"><div id=\"dslc-theme-content-inner\"><div style=\"font-size:2.0rem; margin-bottom:30px;\">Pilotage d'une transformation Veeva\u2013Salesforce pour les op\u00e9rations commerciales Life Sciences.<\/div>\n<div class=\"heading-bg\"><span style=\"font-size: large;\"><b class=\"heading\">1. R\u00e9sum\u00e9 ex\u00e9cutif<\/b><\/span><\/div>\n<p><span style=\"font-size: large;\"><b>Roche<\/b> est l'un des leaders mondiaux des secteurs pharmaceutique et diagnostique, op\u00e9rant dans des environnements fortement r\u00e9glement\u00e9s. Afin de renforcer ses op\u00e9rations commerciales et d'am\u00e9liorer les interactions avec les professionnels de sant\u00e9, Roche a lanc\u00e9 une transformation reposant sur <b>Veeva CRM construit sur Salesforce<\/b>.<\/span><\/p>\n<p><span style=\"font-size: large;\"><b>360Asklogix<\/b> a apport\u00e9 une assistance en <b>pilotage de projet \/ PMO<\/b>, afin de coordonner l'impl\u00e9mentation, aligner les parties prenantes et s\u00e9curiser la bonne ex\u00e9cution du programme.<\/span><\/p>\n<div class=\"heading-bg\"><span style=\"font-size: large;\"><b class=\"heading\">2. Les Enjeux<\/b><\/span><\/div>\n<p><span style=\"font-size: large;\">Le d\u00e9ploiement d'une plateforme CRM dans l'industrie pharmaceutique implique des contraintes fortes. Principaux d\u00e9fis :<\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\">Coordination d'un \u00e9cosyst\u00e8me complexe : \u00e9quipes m\u00e9tier, compliance, IT, partenaires.<\/span><\/li>\n<li><span style=\"font-size: large;\">Respect d'exigences r\u00e9glementaires strictes encadrant les interactions avec les professionnels de sant\u00e9.<\/span><\/li>\n<li><span style=\"font-size: large;\">D\u00e9ploiement multi-pays avec prise en compte des contraintes locales.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\"><b>L'Objectif :<\/b> Un d\u00e9ploiement ma\u00eetris\u00e9 et structur\u00e9 de Veeva CRM sur Salesforce, am\u00e9liorant la gestion des interactions avec les professionnels de sant\u00e9 dans le respect des exigences r\u00e9glementaires.<\/span><\/p>\n<div class=\"heading-bg\"><span style=\"font-size: large;\"><b class=\"heading\">3. La Solution<\/b><\/span><\/div>\n<p><span style=\"font-size: large;\">360Asklogix a assur\u00e9 un <b>accompagnement en gestion de projet et PMO<\/b> tout au long du cycle d'impl\u00e9mentation, permettant :<\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\">La mise en place d'une <b>gouvernance projet structur\u00e9e<\/b>, incluant comit\u00e9s de pilotage, suivi de projet et gestion des risques et d\u00e9pendances.<\/span><\/li>\n<li><span style=\"font-size: large;\">La coordination entre \u00e9quipes m\u00e9tier, IT et int\u00e9grateurs pour garantir l'alignement sur les priorit\u00e9s et les d\u00e9lais.<\/span><\/li>\n<li><span style=\"font-size: large;\">Le suivi des jalons, des ressources et de la r\u00e9solution des incidents.<\/span><\/li>\n<li><span style=\"font-size: large;\">Un appui \u00e0 la conduite du changement pour pr\u00e9parer les \u00e9quipes \u00e0 l'adoption de la nouvelle plateforme.<\/span><\/li>\n<\/ul>\n<div class=\"heading-bg\"><span style=\"font-size: large;\"><b class=\"heading\">4. Impact<\/b><\/span><\/div>\n<p><span style=\"font-size: large;\">Suite \u00e0 l'accompagnement PMO, Roche a obtenu les r\u00e9sultats suivants :<\/span><\/p>\n<style>\n  \/* Metric table (30% \/ 70%) *\/   \n  ol, ul {\n    padding-left: 0rem;\n  }  \n  .heading-bg{\n    background: #d8eefb;\n    border-left: 6px solid #0b77b6;\n    padding: 10px 14px;\n    font-weight: 800;\n    border-radius: 6px;\n    margin-bottom:30px;\n}\n  table.metric-table{\n    width: 100%;\n    border: 1px solid #000;\n    border-collapse: collapse;\n    table-layout: fixed; \/* keeps 30\/70 widths consistent *\/\n  }\n  table.metric-table td{ \n    border: 1px solid #000;\n    padding: 10px;\n    vertical-align: top;\n    font-size: large;\n    word-wrap: break-word;\n    overflow-wrap: anywhere;\n  }\n.container .content ul{\n    list-style-type: disc !important;\n    list-style-position: outside;\n  }\n  .container .content ul li{\n    display: list-item !important;\n  }\n.casestudy-logo {\n    height: 40px !important;\n}\n<\/style>\n<table class=\"metric-table\" cellspacing=\"0\" cellpadding=\"0\" style=\"margin-bottom:50px;\">\n<colgroup>\n<col style=\"width:30%;\">\n<col style=\"width:70%;\">\n  <\/colgroup>\n<thead>\n<tr>\n<td><b>Indicateur<\/b><\/td>\n<td><b>R\u00e9sultat<\/b><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><b>Gouvernance Projet<\/b><\/td>\n<td>Pilotage et reporting structur\u00e9s du programme.<\/td>\n<\/tr>\n<tr>\n<td><b>Alignement des Parties Prenantes<\/b><\/td>\n<td>Meilleur alignement entre \u00e9quipes m\u00e9tier et IT.<\/td>\n<\/tr>\n<tr>\n<td><b>Suivi de la Livraison<\/b><\/td>\n<td>Suivi plus rigoureux des jalons et des risques.<\/td>\n<\/tr>\n<tr>\n<td><b>Pr\u00e9paration au D\u00e9ploiement<\/b><\/td>\n<td>Pr\u00e9paration accrue des \u00e9quipes au d\u00e9ploiement.<\/td>\n<\/tr>\n<tr>\n<td><b>R\u00e9sultat Global<\/b><\/td>\n<td>Un programme <b>Veeva\u2013Salesforce pilot\u00e9 de mani\u00e8re structur\u00e9e<\/b>, au service de la modernisation des interactions commerciales de Roche dans un cadre conforme aux exigences r\u00e9glementaires.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Pilotage d'une transformation Veeva\u2013Salesforce pour les op\u00e9rations commerciales Life Sciences. 1. R\u00e9sum\u00e9 ex\u00e9cutif Roche est l'un des leaders mondiaux des secteurs pharmaceutique et diagnostique, op\u00e9rant dans des environnements fortement r\u00e9glement\u00e9s. Afin de renforcer ses op\u00e9rations commerciales et d'am\u00e9liorer les interactions avec les professionnels de sant\u00e9, Roche a lanc\u00e9 une transformation reposant sur Veeva CRM construit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10087,"parent":10100,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"case-study.php","meta":{"footnotes":""},"class_list":["post-10228","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Roche - 360Asklogix<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/360asklogix.com\/fr\/clients\/roche\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roche - 360Asklogix\" \/>\n<meta property=\"og:description\" content=\"Pilotage d&#039;une transformation Veeva\u2013Salesforce pour les op\u00e9rations commerciales Life Sciences. 1. 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Afin de renforcer ses op\u00e9rations commerciales et d&#039;am\u00e9liorer les interactions avec les professionnels de sant\u00e9, Roche a lanc\u00e9 une transformation reposant sur Veeva CRM construit [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/360asklogix.com\/fr\/clients\/roche\/\" \/>\n<meta property=\"og:site_name\" content=\"360Asklogix\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-08T06:10:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/360asklogix.com\/wp-content\/uploads\/roche-pic.png\" \/>\n\t<meta property=\"og:image:width\" content=\"170\" \/>\n\t<meta property=\"og:image:height\" content=\"88\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/clients\\\/roche\\\/\",\"url\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/clients\\\/roche\\\/\",\"name\":\"Roche - 360Asklogix\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/clients\\\/roche\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/clients\\\/roche\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/360asklogix.com\\\/wp-content\\\/uploads\\\/roche-pic.png\",\"datePublished\":\"2026-09-08T06:07:43+00:00\",\"dateModified\":\"2026-09-08T06:10:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/clients\\\/roche\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/360asklogix.com\\\/fr\\\/clients\\\/roche\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/clients\\\/roche\\\/#primaryimage\",\"url\":\"https:\\\/\\\/360asklogix.com\\\/wp-content\\\/uploads\\\/roche-pic.png\",\"contentUrl\":\"https:\\\/\\\/360asklogix.com\\\/wp-content\\\/uploads\\\/roche-pic.png\",\"width\":170,\"height\":88},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/clients\\\/roche\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Clients\",\"item\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/clients\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Roche\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/\",\"name\":\"360Asklogix\",\"description\":\"Digital solutions for financial services\",\"publisher\":{\"@id\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/#organization\",\"name\":\"360Asklogix\",\"url\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/360asklogix.com\\\/wp-content\\\/uploads\\\/Logo-360-Asklogix.jpg\",\"contentUrl\":\"https:\\\/\\\/360asklogix.com\\\/wp-content\\\/uploads\\\/Logo-360-Asklogix.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"360Asklogix\"},\"image\":{\"@id\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/360asklogix\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCqGnm8NIIcau6NKRzlYz43Q\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Roche - 360Asklogix","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/360asklogix.com\/fr\/clients\/roche\/","og_locale":"fr_FR","og_type":"article","og_title":"Roche - 360Asklogix","og_description":"Pilotage d'une transformation Veeva\u2013Salesforce pour les op\u00e9rations commerciales Life Sciences. 1. 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