{"id":10151,"date":"2026-07-10T09:42:06","date_gmt":"2026-07-10T07:42:06","guid":{"rendered":"https:\/\/360asklogix.com\/clients\/case-study-adecco\/"},"modified":"2026-07-10T09:56:16","modified_gmt":"2026-07-10T07:56:16","slug":"case-study-adecco","status":"publish","type":"page","link":"https:\/\/360asklogix.com\/fr\/clients\/case-study-adecco\/","title":{"rendered":"Case Study : Adecco"},"content":{"rendered":"<div id=\"dslc-theme-content\"><div id=\"dslc-theme-content-inner\"><div style=\"font-size:2.0rem; margin-bottom:30px;\">D\u00e9ploiement de Marketing Cloud et Pardot pour renforcer l'engagement digital.<\/div>\n<div class=\"heading-bg\"><span style=\"font-size: large;\"><b class=\"heading\">1. R\u00e9sum\u00e9 Ex\u00e9cutif<\/b><\/span><\/div>\n<p><span style=\"font-size: large;\">Adecco Group est l'un des principaux fournisseurs mondiaux de solutions en ressources humaines, mettant en relation des millions de candidats avec des employeurs \u00e0 travers le monde. Pour renforcer l'engagement digital aupr\u00e8s des candidats comme des clients grands comptes, Adecco a lanc\u00e9 une initiative de transformation marketing bas\u00e9e sur les technologies Salesforce.<\/span><\/p>\n<p><span style=\"font-size: large;\"><b>360Asklogix<\/b> a accompagn\u00e9 le d\u00e9ploiement de <b>Salesforce Marketing Cloud et Pardot (Marketing Cloud Account Engagement)<\/b> afin de permettre des campagnes plus cibl\u00e9es, d'automatiser les processus marketing et d'am\u00e9liorer la gestion des leads.<\/span><\/p>\n<div class=\"heading-bg\"><span style=\"font-size: large;\"><b class=\"heading\">2. Le D\u00e9fi<\/b><\/span><\/div>\n<p><span style=\"font-size: large;\">Adecco devait moderniser ses capacit\u00e9s marketing sur plusieurs march\u00e9s. Les principaux d\u00e9fis incluaient :<\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\">Des outils marketing fragment\u00e9s selon les r\u00e9gions.<\/span><\/li>\n<li><span style=\"font-size: large;\">Une automatisation limit\u00e9e du lead nurturing et de l'engagement candidat.<\/span><\/li>\n<li><span style=\"font-size: large;\">Un manque d'int\u00e9gration entre les campagnes marketing et les \u00e9quipes commerciales.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\"><b>L'Objectif :<\/b> Une source unique de v\u00e9rit\u00e9 pour g\u00e9rer simultan\u00e9ment les revenus publicitaires B2B et les parcours d'audience B2C.<\/span><\/p>\n<div class=\"heading-bg\"><span style=\"font-size: large;\"><b class=\"heading\">3. La Solution<\/b><\/span><\/div>\n<p><span style=\"font-size: large;\">360Asklogix a accompagn\u00e9 le d\u00e9ploiement de <b>Marketing Cloud et Pardot<\/b> afin de permettre :<\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\">Des campagnes marketing automatis\u00e9es pour l'engagement des candidats et des clients.<\/span><\/li>\n<li><span style=\"font-size: large;\">Le lead nurturing et le scoring des leads via Pardot.<\/span><\/li>\n<li><span style=\"font-size: large;\">Un meilleur alignement entre les \u00e9quipes marketing et commerciales.<\/span><\/li>\n<li><span style=\"font-size: large;\">Une meilleure segmentation et personnalisation des communications.<\/span><\/li>\n<\/ul>\n<div class=\"heading-bg\"><span style=\"font-size: large;\"><b class=\"heading\">4. Impact<\/b><\/span><\/div>\n<p><span style=\"font-size: large;\">Suite au d\u00e9ploiement de Marketing Cloud et Pardot, Adecco a obtenu les r\u00e9sultats suivants :<\/span><\/p>\n<style>\n  \/* Metric table (30% \/ 70%) *\/   \n  ol, ul {\n    padding-left: 0rem;\n  }  \n  .heading-bg{\n    background: #d8eefb;\n    border-left: 6px solid #0b77b6;\n    padding: 10px 14px;\n    font-weight: 800;\n    border-radius: 6px;\n    margin-bottom:30px;\n}\n  table.metric-table{\n    width: 100%;\n    border: 1px solid #000;\n    border-collapse: collapse;\n    table-layout: fixed; \/* keeps 30\/70 widths consistent *\/\n  }\n  table.metric-table td{ \n    border: 1px solid #000;\n    padding: 10px;\n    vertical-align: top;\n    font-size: large;\n    word-wrap: break-word;\n    overflow-wrap: anywhere;\n  }\n.container .content ul{\n    list-style-type: disc !important;\n    list-style-position: outside;\n  }\n  .container .content ul li{\n    display: list-item !important;\n  }\n.casestudy-logo {\n    height: 40px !important;\n}\n<\/style>\n<table class=\"metric-table\" cellspacing=\"0\" cellpadding=\"0\" style=\"margin-bottom:50px;\">\n<colgroup>\n<col style=\"width:30%;\">\n<col style=\"width:70%;\">\n  <\/colgroup>\n<thead>\n<tr>\n<td><b>Indicateur<\/b><\/td>\n<td><b>R\u00e9sultat<\/b><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><b>Automatisation Marketing<\/b><\/td>\n<td>Am\u00e9lioration de l'automatisation marketing et de l'efficacit\u00e9 des campagnes.<\/td>\n<\/tr>\n<tr>\n<td><b>Alignement Ventes &amp; Marketing<\/b><\/td>\n<td>Renforcement de la collaboration entre les \u00e9quipes marketing et commerciales.<\/td>\n<\/tr>\n<tr>\n<td><b>Communication Personnalis\u00e9e<\/b><\/td>\n<td>Communication plus personnalis\u00e9e avec les candidats et les clients.<\/td>\n<\/tr>\n<tr>\n<td><b>R\u00e9sultat Global<\/b><\/td>\n<td>Une <b>plateforme marketing Salesforce \u00e9volutive<\/b> permettant \u00e0 Adecco de renforcer son engagement digital et d'am\u00e9liorer la conversion des leads dans tout son \u00e9cosyst\u00e8me de recrutement.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>D\u00e9ploiement de Marketing Cloud et Pardot pour renforcer l'engagement digital. 1. R\u00e9sum\u00e9 Ex\u00e9cutif Adecco Group est l'un des principaux fournisseurs mondiaux de solutions en ressources humaines, mettant en relation des millions de candidats avec des employeurs \u00e0 travers le monde. Pour renforcer l'engagement digital aupr\u00e8s des candidats comme des clients grands comptes, Adecco a lanc\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10093,"parent":10100,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"case-study.php","meta":{"footnotes":""},"class_list":["post-10151","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study : Adecco - 360Asklogix<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/360asklogix.com\/fr\/clients\/case-study-adecco\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study : Adecco - 360Asklogix\" \/>\n<meta property=\"og:description\" content=\"D\u00e9ploiement de Marketing Cloud et Pardot pour renforcer l&#039;engagement digital. 1. R\u00e9sum\u00e9 Ex\u00e9cutif Adecco Group est l&#039;un des principaux fournisseurs mondiaux de solutions en ressources humaines, mettant en relation des millions de candidats avec des employeurs \u00e0 travers le monde. Pour renforcer l&#039;engagement digital aupr\u00e8s des candidats comme des clients grands comptes, Adecco a lanc\u00e9 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/360asklogix.com\/fr\/clients\/case-study-adecco\/\" \/>\n<meta property=\"og:site_name\" content=\"360Asklogix\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-10T07:56:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/360asklogix.com\/wp-content\/uploads\/adecco-pic.png\" \/>\n\t<meta property=\"og:image:width\" content=\"166\" \/>\n\t<meta property=\"og:image:height\" content=\"90\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/clients\\\/case-study-adecco\\\/\",\"url\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/clients\\\/case-study-adecco\\\/\",\"name\":\"Case Study : Adecco - 360Asklogix\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/clients\\\/case-study-adecco\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/clients\\\/case-study-adecco\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/360asklogix.com\\\/wp-content\\\/uploads\\\/adecco-pic.png\",\"datePublished\":\"2026-07-10T07:42:06+00:00\",\"dateModified\":\"2026-07-10T07:56:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/clients\\\/case-study-adecco\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/360asklogix.com\\\/fr\\\/clients\\\/case-study-adecco\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/clients\\\/case-study-adecco\\\/#primaryimage\",\"url\":\"https:\\\/\\\/360asklogix.com\\\/wp-content\\\/uploads\\\/adecco-pic.png\",\"contentUrl\":\"https:\\\/\\\/360asklogix.com\\\/wp-content\\\/uploads\\\/adecco-pic.png\",\"width\":166,\"height\":90},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/clients\\\/case-study-adecco\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Clients\",\"item\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/clients\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Case Study : Adecco\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/\",\"name\":\"360Asklogix\",\"description\":\"Digital solutions for financial services\",\"publisher\":{\"@id\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/#organization\",\"name\":\"360Asklogix\",\"url\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/360asklogix.com\\\/wp-content\\\/uploads\\\/Logo-360-Asklogix.jpg\",\"contentUrl\":\"https:\\\/\\\/360asklogix.com\\\/wp-content\\\/uploads\\\/Logo-360-Asklogix.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"360Asklogix\"},\"image\":{\"@id\":\"https:\\\/\\\/360asklogix.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/360asklogix\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCqGnm8NIIcau6NKRzlYz43Q\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Case Study : Adecco - 360Asklogix","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/360asklogix.com\/fr\/clients\/case-study-adecco\/","og_locale":"fr_FR","og_type":"article","og_title":"Case Study : Adecco - 360Asklogix","og_description":"D\u00e9ploiement de Marketing Cloud et Pardot pour renforcer l'engagement digital. 1. R\u00e9sum\u00e9 Ex\u00e9cutif Adecco Group est l'un des principaux fournisseurs mondiaux de solutions en ressources humaines, mettant en relation des millions de candidats avec des employeurs \u00e0 travers le monde. Pour renforcer l'engagement digital aupr\u00e8s des candidats comme des clients grands comptes, Adecco a lanc\u00e9 [&hellip;]","og_url":"https:\/\/360asklogix.com\/fr\/clients\/case-study-adecco\/","og_site_name":"360Asklogix","article_modified_time":"2026-07-10T07:56:16+00:00","og_image":[{"width":166,"height":90,"url":"https:\/\/360asklogix.com\/wp-content\/uploads\/adecco-pic.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/360asklogix.com\/fr\/clients\/case-study-adecco\/","url":"https:\/\/360asklogix.com\/fr\/clients\/case-study-adecco\/","name":"Case Study : Adecco - 360Asklogix","isPartOf":{"@id":"https:\/\/360asklogix.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/360asklogix.com\/fr\/clients\/case-study-adecco\/#primaryimage"},"image":{"@id":"https:\/\/360asklogix.com\/fr\/clients\/case-study-adecco\/#primaryimage"},"thumbnailUrl":"https:\/\/360asklogix.com\/wp-content\/uploads\/adecco-pic.png","datePublished":"2026-07-10T07:42:06+00:00","dateModified":"2026-07-10T07:56:16+00:00","breadcrumb":{"@id":"https:\/\/360asklogix.com\/fr\/clients\/case-study-adecco\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/360asklogix.com\/fr\/clients\/case-study-adecco\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/360asklogix.com\/fr\/clients\/case-study-adecco\/#primaryimage","url":"https:\/\/360asklogix.com\/wp-content\/uploads\/adecco-pic.png","contentUrl":"https:\/\/360asklogix.com\/wp-content\/uploads\/adecco-pic.png","width":166,"height":90},{"@type":"BreadcrumbList","@id":"https:\/\/360asklogix.com\/fr\/clients\/case-study-adecco\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/360asklogix.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Clients","item":"https:\/\/360asklogix.com\/fr\/clients\/"},{"@type":"ListItem","position":3,"name":"Case Study : Adecco"}]},{"@type":"WebSite","@id":"https:\/\/360asklogix.com\/fr\/#website","url":"https:\/\/360asklogix.com\/fr\/","name":"360Asklogix","description":"Digital solutions for financial services","publisher":{"@id":"https:\/\/360asklogix.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/360asklogix.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/360asklogix.com\/fr\/#organization","name":"360Asklogix","url":"https:\/\/360asklogix.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/360asklogix.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/360asklogix.com\/wp-content\/uploads\/Logo-360-Asklogix.jpg","contentUrl":"https:\/\/360asklogix.com\/wp-content\/uploads\/Logo-360-Asklogix.jpg","width":1920,"height":1080,"caption":"360Asklogix"},"image":{"@id":"https:\/\/360asklogix.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/360asklogix\/","https:\/\/www.youtube.com\/channel\/UCqGnm8NIIcau6NKRzlYz43Q"]}]}},"_links":{"self":[{"href":"https:\/\/360asklogix.com\/fr\/wp-json\/wp\/v2\/pages\/10151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/360asklogix.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/360asklogix.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/360asklogix.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/360asklogix.com\/fr\/wp-json\/wp\/v2\/comments?post=10151"}],"version-history":[{"count":0,"href":"https:\/\/360asklogix.com\/fr\/wp-json\/wp\/v2\/pages\/10151\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/360asklogix.com\/fr\/wp-json\/wp\/v2\/pages\/10100"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/360asklogix.com\/fr\/wp-json\/wp\/v2\/media\/10093"}],"wp:attachment":[{"href":"https:\/\/360asklogix.com\/fr\/wp-json\/wp\/v2\/media?parent=10151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}